Golden Goose Athens

The store is located on Vokourestiou Street, Athen’s luxury shopping destination. The full height glazed façade is set back from the street, inviting customers to enter through a characteristic gallery space that captivates curiosity and sparks wonder.

Both inside and outside of the store feature Golden Goose’s seasonal Frutteria concept, celebrating the timeless charm of Italian fruit and vegetable markets. Frutteria Golden is the first concept to activate in the authentic setting of Athens.

Originally a bank, the space brought many challenges for this project to be realized: low ceilings, irregular rooms and complex MEP systems across all three levels. Covering two floors of sales area, the store features women’s and men’s clothing, accessories, celebrating seasonality and of the beauty found in the ordinary.