Emporio Armani Temporary Milan

The temporary Emporio Armani store in Via della Spiga keeps the brand’s presence in Milan fully active while the flagship located at the first floors the Armani Hotel is being renovated. At 1,200 sqm, it is considerably smaller than the 5,400 sqm flagship, yet it remains a remarkable surface in one of the city’s most prestigious retail streets. Its scale reflects the weight of Armani in Milan, where the brand has a deep and enduring presence, and confirms that even a temporary location is conceived as a true Emporio Armani store rather than a stopgap.