Giorgio Armani’s first boutique opens in Montercarlo, in the prestigious building of the Hotel Hermitage, in the heart of the city.

While fitting perfectly into the context, the concept presents an aesthetic, clean and rigorous characterization, typical of the elegant shops of GA brand. The main elements are the profiled showcases in platinum-colored metal, the checkerboard floor in “Antigua” and “Fantastico” green marble, the wallpaper that reproduces the veins of the marble itself and the furnishing and totem embellished with eucalyptus wood inserts.

Natural light illuminates the entire shop, which presents women’s collection to the right of the entrance and the exclusive proposals for men to the left.The platinum-colored metal tables and matching seats from the Armani Casa collections enliven and complete the space. The attention to every detail, the colors and the design in a warm shade of satin platinum create a welcoming and elegant atmosphere in which elements of essentiality stand out, reworked in a contemporary key.

Project Team

Alberto Sismondini (Project construction manager)
Nicolò Croce
Giorgia Pierani

Partner Involved

Alberto Sismondini


Giorgio Armani

Project stage

Final drawings
Working drawings
Site construction management